Introduction to Google Business Profiles

What is a Google Business Profile, and Why Does It Matter?

A Google Business Profile (GBP), formerly known as 'Google My Business', is a free tool that allows businesses to manage their online presence across Google Search and Google Maps. It provides vital business information, helping potential customers find, learn about, and connect with your business quickly.

Whether you own a restaurant in Tukwila, a retail shop in SeaTac, or a hotel in Des Moines, an optimized GBP ensures your business appears in relevant local searches when people are looking for services you offer.

Without a properly set up GBP, your business risks losing visibility to competitors who are actively engaging with their profiles. In today’s mobile-first world, customers rely on quick, accurate, and easily accessible information—exactly what GBP provides.

How GBP Helps Businesses Show Up on Google Search & Google Maps

Your Google Business Profile plays a critical role in where and how your business appears in local search results.

  • When someone searches for “coffee shop near me”, Google’s algorithm considers nearby businesses that have a GBP with relevant categories, keywords, and active updates.
  • GBP data powers Google’s Local Pack—the section of search results that highlights local businesses with maps, reviews, and contact information.
  • Your GBP listing increases your chance of being featured in Google Maps results, helping customers navigate directly to your location.

A properly optimized GBP ensures your business ranks higher than competitors who neglect their profiles.

Key Benefits of a Google Business Profile


A well-maintained Google Business Profile provides three major advantages to business owners in Seattle Southside:

  1. Increased Visibility in Search & Maps
  • Your business appears when potential customers search for related services.
  • Improves your local SEO rankings, making you more discoverable.
  • Features like Google Posts, Q&A, and images make your profile stand out.
Better Customer Engagement & Interaction
  • GBP allows customers to call you, visit your website, or get directions with one click.
  • You can post updates, offers, and events to engage your audience.
  • The Q&A section allows businesses to answer common inquiries directly.
Improved Credibility & Trustworthiness
  • Customers are 67% more likely to visit a business with a complete Google profile.
  • A GBP with strong customer reviews signals credibility and quality service.
  • Actively responding to reviews and messages builds customer trust.

An optimized GBP can be the difference between someone choosing your business or a competitor’s.

How Local Businesses in SeaTac, Tukwila, and Des Moines Can Leverage GBP

The Seattle Southside region is home to a diverse mix of restaurants, hotels, retail stores, and service providers.

With thousands of visitors, business travelers, and locals searching for services daily, standing out in local search results is essential.

For Restaurants & Cafés:

  • Update your menu, post daily specials, and share food photos.
  • Use the Reservations or Ordering feature to drive more bookings.

For Hotels & Lodging:

  • Display room rates, availability, and high-quality images.
  • Highlight unique amenities like free airport shuttle or pet-friendly policies.

For Retail Shops:

  • Showcase new arrivals or exclusive in-store promotions.
  • Post about holiday hours and special events.

For Local Service Providers (Salons, Repair Shops, Auto Dealers, etc.):

  • Ensure your business hours and contact details are up-to-date.
  • Encourage customers to leave Google reviews after a service visit.

By keeping their Google Business Profile active and optimized, businesses in SeaTac, Tukwila, and Des Moines can gain an edge over competitors and attract more customers.

Your Next Steps

Your Google Business Profile is a powerful marketing tool—but only if you use it effectively.

📢 Stay tuned for the next article in our series: How to Recover Access to Your Google Business Profile (GBP) When You’ve Lost Login Credentials

📢 Click here to explore our complete article series on Google Business Profiles for Seattle Southside businesses.